Liz Barrett Communications specializes in beverage (especially wine and spirits), food and lifestyle. The fun stuff! From message development to media relations and influencer relations, we’ll find your stories and help you tell them to the right people.
Frequently Asked Questions
How do I know if I need PR?
If you are trying to reach a key audience — trade or consumer media, customers, or employees - you can engage PR to do that. PR is generally more efficient than advertising, because in most cases you are not paying for the space. You are earning the coverage through your relevant, engaging story.
How much should I budget for PR?
There are plenty of rules of thumb when it comes to budgeting. Generally, 10-25% of your total marketing budget should be allocated to PR. The balance can be paid media (ad buys), trade marketing, trade incentives or other marketing tactics. But if PR is your sole tool, LBC can help estimate a reasonable budget for you.
Can you share examples of work you’ve done for other clients?
Of course. Once I know a little more about your needs and goals, I’m happy to share relevant case studies and success stories. Shoot me a message!